joimax® Announces Executive Appointments Among Record-Breaking Sales for 2022

KARLSRUHE, Germany – (BUSINESS WIRE) – joimax®, the German-based market leader in technologies and training methods for full-endoscopic and minimally invasive spinal surgery, has appointed Mr. Maximilian Ries and Mr. Anthony Troncale to new executive positions, effective January 1. The announcement comes among record-breaking sales across Europe, Asia, and the United States in 2022.

Maximilian Ries

Ries took on the newly created role of Executive Vice President, Business Development and Operations at joimax®. In this position, based in Germany, he will be responsible for scaling global operations to ensure joimax® continues its exponential growth. Formerly the General Manager, for the past six of his 13-year tenure with joimax®, Ries built out the United States and Latin American markets.

Tony Troncale

Troncale was promoted to General Manager; he was formerly Vice President of Marketing and Business Development at joimax® Inc. Over the past two years, Troncale, in addition to increasing his responsibilities, successfully capitalized on the significant interest in endoscopic techniques to expand US sales operations. He joined joimax® in 2021 bringing 20-years of experience in the spinal device industry where he served in sales and marketing leadership roles at Stryker, K2M, and Synthes Spine. Contributing to the global organization’s continuous strong sales growth was the launch of a new surgical access system, “Tessys® Trans SAP” and the global expansion of the ESPINEA® Education Academy.

Wolfgang Ries

“I am extremely pleased with our 2022 global performance and the significant interest in endoscopic spine surgery,” stated joimax® Founder and CEO Wolfgang Ries. “With Max and Tony in their new roles, our market-leading endoscopic spine technologies, and our anticipated launch of two more new surgical access systems later in 2023, we are well positioned for another very successful year.”

JOIMAX® ANNOUNCES RELEASE OF FIRST ENDOSCOPIC AMA CPT CODE Company also releases newly designed joimax® homepage

Irvine, CA – September 26, 2016 – The AMA (American Medical Association) released the CPT 2017 Codebook (Current Procedural Terminology), now containing the first endoscopic spinal surgery code no. 62380. This new code covers endoscopic decompression of the spinal cord, nerve root(s), including laminotomy, partial facetectomy, foraminotomy, discectomy and/or excision of herniated intervertebral disc, 1 interspace, lumbar, and will be enforced as of January 1st, 2017. Under this code the specific transforaminal (TESSYS®) and/or interlaminar (iLESSYS®) procedures are fully covered in the USA herewith, which are already marketed by joimax® in 45 countries.

“The definition of this new code in the CPT codebook 2017 is a major milestone towards the acceptance of endoscopic minimally invasive spine surgery techniques and its benefits to both the surgeon and their patients,” states Wolfgang Ries, Founder and CEO of joimax®. Since 2012 joimax®  had been driving this effort to obtain CPT codes as these procedures required submission to payors for reimbursement coverage which was granted only in single cases under temporary codes, so-called T-codes.

“joimax® has been instrumental in driving the effort to obtain full code coverage of endoscopic spinal surgery,” says Daniel Laich, DO, Swedish Convenant Hospital, Chicago, who had been participating and presenting in almost every AMA meeting over the last five years. Due to the high research and publication activities by key users like Albert Telfeian, MD, PhD, at Rhode Island Hospital at Brown University, and a group of users around him, strong evidence has been accepted by AMA authorities, justifying the release of this new CPT code.

Many papers and publications on joimax® products can now be downloaded from the newly released joimax® homepage. The completely redesigned website offers visitors richer insight into the company’s innovative products and systems. A quick and easy access to essential information and features is available, including the latest workshop and education activities, which are essential in endoscopic minimally-invasive spinal surgery.

Meanwhile joimax® offers basic and advanced workshop training courses mainly in the USA, Germany and Austria, and oversees a participation population of almost 3,000 physicians. Independent training courses are also performed in China and Korea to support the fast growing Asian markets. Detailed information about those courses are updated regularly at www.joimax.com.

The website uses the latest technology so the site is compatible with today’s browsers and mobile devices, such as smartphones and tablets. Visitors can also use the new website to stay informed with the latest company news. The new website goes live today and is located at the same address: https://www.joimax.com.

joimax® at the early summer congresses: SpineWeek Amsterdam and DGNC Leipzig

Karlsruhe, May 28th 2012. After the very successful Britspine at the beginning of May in Newcastle in the UK the slogan is now “joimax® goes oranje“ – up, up and away to the SpineWeek in Amsterdam (May 28th to June 1st 2012). This conference is held by the leading international scientific societies in the field of spinal diseases. Up to 3000 participants from all over the world are expected and it is hence the biggest conference of this kind in Europe.

Under the motto “Sharing today’s ideas, shaping tomorrow’s practice” joimax® invites all its distribution partners to a meeting. Central topic will be joimax®’s new products and a special focus will be laid on the Deflector Blades for Shrill® – the Shaver-Drill-System which is indispensible in stenosis treatment. During this meeting Dr. Menno Iprenburg, long standing joimax® faculty member, will hold a presentation on his own success story. In spring 2010 he had opened his “Ruegkliniek” in Veenhuizen in the Netherlands with an exclusive specialization on endoscopic spine surgery with the joimax® systems. Right from the start the clinic was very popular. After a consumer program on Dutch TV, where the advantages of the surgery method and very satisfied patients were presented, the staff of Dr. Iprenburg virtually can’t handle the huge demand for appointments for surgery. A really striking success story in medicine!

“joimax® goes Leipzig” – at the 63rd annual conference of the DGNC (German Society for Neurosurgery) in Leipzig, Germany (June 13th to 16th, 2012), joimax® will focus on the newest technologies in pain therapy with the Multiuse Set for endoscopic facet joint denervation. Dr. Bernd Illerhaus from Recklinghausen, Germany will talk about his experience with this system during the joimax® Lunch Symposium on June 14th, 2012. Assoc. Prof. Dr. Sandro Eustacchio from the University Clinic for Neurosurgery in Graz, Austria will report on the application of TESSYS® and iLESSYS® – the transforaminal and interlaminar access systems of joimax® for the treatment of lumbar herniated discs and spinal canal stenosis.

Of special interest is the fact that the Japanese sister society to the DGNC joins in the meeting this year. Hence, there will be ample opportunity to make important contacts and set further mile stones for the upcoming entry of the Japanese market. In the meantime – thanks to very active partners – business in China and South Korea is steadily increasing – “joimax® goes Asia”.

joimax® Announces Partnership with Southeast Asia Distributor, Transmedic Group

Karlsruhe (GER) – joimax®, the German-based market leader in technologies and training methods for full-endoscopic and minimally invasive spinal surgery, is pleased to announce a new partnership with Transmedic Group, a top medical device distributor headquartered in Singapore. In this exclusive deal, Transmedic will represent joimax® in Singapore, Hong Kong, Philippines and Indonesia.

The long-term partnership will provide a broader surgical choice for patients considering endoscopic minimally invasive spinal surgery in these markets. With recent advances in the field of endoscopic discectomy (ED), the procedure has potential to supersedemicrodiscectomy (MD) as the gold standard of care in management of lumbar disc disease, as the latest literature suggests.

“joimax® is very much looking forward to working with Transmedic Group,” says joimax® Founder and CEO Wolfgang Ries. “With the rising popularity of endoscopic approaches in the management of spinal diseases, we’re able to deliver the highest standard of patient care, strengthen our sales activities, and enter into another important partnership across APAC.” 

Teo Kee Meng, managing director of Transmedic Group commented, “We’re very pleased to partner with joimax®. With their technological advancements and use of new spinal access corridors, a major prevention of spinal structure collateral damage is assured, allowing for significantly reduced complications and improved postoperative recovery times.”

About Transmedic Group
Transmedic Group was founded in 1980 with the aim of becoming the top specialist in the advanced medical technology area in Southeast Asia. Headquartered in Singapore, the privately held company has since grown its presence in seven countries with more than 500 employees, and is well-renowned as the leading provider of latest technologies in healthcare.

joimax® workshops continue to proof as highly efficient and successful in the education of surgeons worldwide

As the second step of the joimax® CM3 Education Program, surgeons are trained on joimax® methods during hands-on cadaver workshops taking place throughout the year in different locations and countries.
The typical workshop agenda includes theoretical sessions with expert lectures from joimax® Faculty members as well as practical sessions on human cadavers. The feedback joimax® receives from the trained doctors after each workshop and the increasing number of workshop registrants speak for themselves. “When we analyze the feedback forms after each course we find that participants highly value the hands-on time which also allows them to discuss with the instructors as well as the opportunity to share experience with surgeons that are new to endoscopy.” says Monika Gensert, Senior Product and Education Manager at joimax®.

From January to May 2015, joimax® organized and conducted four workshops in Germany and Austria and another four workshops in the US. In Europe alone joimax® trained 60 surgeons from various countries and disciplines. Surgeons can chose between basic and advanced courses which differ in the complexity of the techniques taught, i.e. the EndoLIF®, iLESSYS® stenosis and CESSYS® approach is only trained in advanced workshops.
Additionally, joimax® technologies were part of 4 DWG (German Spine Society) Modules for Board Certification of spine surgeons.
At the US workshops, whose attendees exclusively come from the US and Mexico, another 43 surgeons were instructed on TESSYS®, Multiuse, iLESSYS®, Percusys® and EndoLIF®.
“The workshop was excellent, with lots of great input from the joimax® team, as well as from the faculty surgeons.” stated a US-workshop attendee.

Your next opportunity to join one of our workshops will be in Mainz, Germany on June 19-20 and in Dallas, Texas, US on July 18. For more workshop dates click here.

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US workshop with joimax® Faculty Dr. Daniel Laich, Irvine, CA, US, March 2015

joimax® successfully carries out 5th International Live Surgery Workshop in cooperation with APEX Spine Center

joimax® hosts another international endoscopy workshop focussed on spine surgery supported by renowned spine specialists

Karlsruhe, 15 October 2010
– On 14 and 15 October the Klinikum Starnberg, Munich, as well as the anatomy of the Ludwig-Maximilians-University Munich, Germany, were the site of a two-day joimax® workshop focussed on the endoscopic resection of herniated discs performed by the TESSYS® method. Highlight of this international workshop were two live surgeries observed by 21 participating orthopaedic surgeons as well as neurosurgeons in the adjacent conference room of the Starnberg Residence.

Dr. med. Michael Schubert of the Munich APEX SPINE Center operated on two patients, explained every single step of the surgery and answered the auditorium’s questions. Several workshop participants were able to watch the surgery directly in the operating room. The live surgeries were preceded by an intensive cadaver training in the Ludwig-Maximilians-University Munich. Participants came from Germany, Austria, Italy, England, Jordan, Saudi Arabia and Lebanon. Renowned faculties like Dr. Florian Maria Alfen, Dr. Guntram Krzok, Dr. Carl-Hans Fürstenberg, Dr. Wolfgang Kreil as well as Dr. Manuel Panne, anaesthesiologist in Munich, contributed to a successful event.

The Bayerische Rundfunk TV station was live onsite on 14 October and aired the report titled “Schnelle Hilfe dank Endoskopie” (“Fast relieve through endoscopy”) the very same evening at best broadcasting time.

Group Munich 14-15.10.2010

joimax® presents product portfolio at JSSR in Yokohama Japan
Further continues International Growth Strategy

Karlsruhe, GER– April 18, 2019 – joimax®, the Germany-based market leader of technologies and training methods for full-endoscopic, minimally-invasive spinal surgery, is presenting its complete product portfolio at the 48th Annual Meeting of the Japanese Society for Spine Surgery and Related Research (JSSR). The annual meeting is currently underway running April 18-20, 2019 in Yokohama, Japan.

Earlier this year, joimax® announced its partnership with United Biomech Japan, Inc., who is overseeing distribution of the complete joimax® product line throughout Japan. Approval of the Pharmaceutical Medicals and Medical Devices Agency (PMDA) is expected within the next couple of months.

“The Japanese market is characterized by a strong demand for innovative products on endoscopic spinal surgery,” explained United Biomech Japan, Inc. Executive Kazuya Oribe. “The interest at our booth is overwhelming. There are approximately one thousand Japanese surgeons that are now already interested in doing endoscopic spinal surgery.”

“The patients’ demand for gentle surgery methods that result in a very quick recovery, is continuously increasing,” said joimax® Group Founder and CEO Wolfgang Ries. “Our entrance into the Japanese market is another milestone in expanding our global presence to offer superior medical products. Coupled with an outstanding, international training and education program, we’ve positioned ourselves for long-term growth.”

joimax(R) presence at JSSR Yokohama, Japan, endoscopicspine surgery, Minimally invasive, Transforaminal, Interlaminar, Training and Education, Japan, United Biomech Inc., JSSR
joimax(R) presence at JSSR Yokohama, Japan, endoscopicspine surgery, Minimally invasive, Transforaminal, Interlaminar, Training and Education, Japan, United Biomech Inc., JSSR
joimax(R) presence at JSSR Yokohama, Japan, endoscopicspine surgery, Minimally invasive, Transforaminal, Interlaminar, Training and Education, Japan, United Biomech Inc., JSSR

TESSYS® pioneers receive the Parviz Kambin Honorary Award

Karlsruhe – At a ceremony in Paris two TESSYS® pioneers received the Parviz Kambin Honorary Award: Dr. Florian Maria Alfen from Würzburg, Germany, who in 2003 acquired the first TESSYS® complete system and has successfully performed more than 2,500 procedures. As a member of the joimax® Faculty, Dr. Alfen has trained many doctors. The second award winner is Dr. Daniel Laich from Chicago, U.S.A. He is the first TESSYS® user in the United States and has been a Faculty member since 2009, as well as a scientific adviser for the company with his extensive experience of TESSYS®.

Since 2004 more than 100,000 patients in 30 countries (up to August 2014) have undergone surgery with the TESSYS® method and its later developments. The latest studies reveal a shorter recovery time, a quicker return to work and normal quality of life, and an associated reduction in the impact on welfare systems.

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