About Us

With over 43 years of professional experience, including 37 years in medical technology and 6 years in telecommunications, Wolfgang Ries, founder and CEO of joimax®, brings deep expertise and leadership to the company. Before founding joimax® in 2001, he held key roles in sales, product, and marketing management. Notably, he served as VP of Business Development Europe at Baxter CardioVascular Group (now Edwards LifeScience) and Managing Director at Saphir Medical. Wolfgang holds a medical degree from the University of Vienna and has completed communications engineering training, along with various business management programs, including the MBA executive course “Leadership 2000” at IMD Lausanne.

Rainer Schmitz, CFO/COO of joimax®, brings over 40 years of professional experience in finance and controlling. With nearly two decades at joimax®, Rainer has been an integral part of the company since joining in October 2006. Prior to joimax®, he held key commercial management roles, including General Manager of Finance/Controlling at TerraTec Electronic GmbH, a global leader in the consumer electronics sector. His expertise includes strategic corporate planning, process optimization, finance, controlling, and human resources. Rainer holds a degree in Business Administration and completed a trainee program in South Africa, along with further studies at the University of Hagen in Germany.

Maximilian Ries, EVP of Business Development and Operations at joimax®, has been part of the family business since 2009. As the son of founder Wolfgang Ries, Maximilian has played a crucial role in the company’s growth. He served as Project Manager—then Product Manager—followed by Integration & Operations Manager at joimax® GmbH before becoming General Manager of joimax® Inc., based in the USA as of 2016. In 2023, he was appointed EVP, Business Development and Operations, overseeing global activities from the joimax® headquarters in Germany. Maximilian holds a degree in construction engineering and business administration from VWA in Karlsruhe. His expertise meets joimax® needs to adapt quickly to new challenges and continued driving its expansion.

Tony Troncale, President of joimax Inc., is a senior business executive with more than 30 years of experience in the medical technology industry and clinical practice. As a proven commercial leader, Tony has contributed to the development of start-ups and Fortune 500 companies in the fields of orthopedics, neurology, and spine. Tony joined joimax® Inc. in 2021 and was promoted to General Manager in 2023 and President in 2025. Since his start at joimax®, Tony has not only expanded his responsibilities but has also leveraged the growing interest in endoscopic techniques to successfully further expand the company’s sales and marketing activities in the USA. He holds an MBA from UNC, an MHS from Duke University, and a BS in Physiology from UC San Diego.