Our Team

Wolfgang Ries – Founder, CEO & President

More than 39 years business experience, with 33 years in the health care and 6 years in the telecom industry. Prior to the foundation of joimax^® in fall 2001, he held positions of growing responsibilities in sales, product and marketing management and VP Business Development Europe at Baxter CardioVascular Group, today Edwards LifeScience. At the German-French venture, Saphir Medical, he was the Managing Director and at HydroCision Inc., Andover, MA he was VP Marketing & Business Development. His educational background includes a telecom engineering and a degree in medicine (4 years) from the University of Vienna, Austria. Besides that he completed several business management programs and courses like the Baxter-IMD Lausanne Leadership 2000 MBA program.

Rainer Schmitz – CFO/COO

More than 37 years business experience in finance and controlling. Prior to joimax^® he worked several years as a General Manager Finance/Controlling at TerraTec Electronic GmbH, a global acting consumer electronic company. Prior to that, he held the position of the Director Finance in Conceptware AG, a global acting consulting and IT company. His educational background is based on commercial education with graduation in business administration, a 1 year trainee program in Business Administration in South Africa and 4 years study of Business Economics at the University of Hagen, Germany.

Reuben Teo – Senior Director Sales & Marketing APAC

Reuben Teo has more than 30 years experience in Healthcare in the fields of Clinical Diagnostics, Orthopedics, Spine and Neuro Surgery, Interventional Oncology and Surgical Equipment in the Asia Pacific Region. Prior to joining joimax he held positions in Sales, Marketing, Business Development, Product Development, Education and Training up to Executive Management Positions. During his more than 10 years tenure at DePuy Johnson and Johnson Asia-Pacific and his more than 9 years at Stryker Asia Pacific he helped build both orthopedic companies. His next positions were with RTI Surgical and Sirtex Medical, where he hold the role of Executive VP prior to joining the joimax Group and managing the APAC business. He holds a Bachelor of Science in Microbiology from the University of Queensland, Brisbane, Australia, and has completed a Harvard Business Executive and Management Program, Boston, MA.

Rodolphe Dagnaud – Senior Director EMEIA Sales & Marketing

After 15 years in the spinal hardware and biologics industry, Rodolphe, aka Rudy, joined joimax^® in September 2017 as Director of Sales for Europe. Prior to joimax^®, Rudy held various sales and marketing management positions in spine companies such LDR Medical, Scient’X, Integra LifeSciences or more recently Medicrea International.
Rudy holds a BA (Hons) in Business studies and Hispanic studies from Queen Mary & Westfield College (University of London) and studied economics, strategic marketing and languages in Oxford, England.

Rainer Steegmüller, PhD – Senior Director R&D

More than 20 years leadership experience in the medical devices industry. Before he joined joimax^® in July 2014 he hold the position as CTO at Admedes Schuessler GmbH, Germany, the global market leader for manufacturing of stent components and heart valve frames from shape-memory alloys. He has a long-time experience in structural buildup of development areas, implementing and optimizing of processes and establishing new business areas. His educational background is studies of mechanical engineering at the University of Stuttgart with a subsequent PhD thesis on the field of nondestructive material testing.

Roland Greil – Director Technical Services

Roland Greil has over 35 years of professional experience in the field of medical technology. Before joining joimax^® GmbH in spring 2018, he worked in various management positions both nationally and internationally, most recently as Head of Sales & Marketing in the branch of ​​OEM suppliers in the medical technology industry. His technical experience and international competence are based on his longstanding commitment also as a senior service engineer. His expertise includes an electromechanical education as well as an academic degree in electrical engineering and computer science at the DAG Technikum in Munich, Germany. Various management programs, leadership trainings and FDA quality certificates completes his professional experience. He is also certified as a safety officer according to §30 of the Medical Devices Act.

Kurt Alderweireldt – Director Marketing & Education

Kurt Alderweireldt has more than 20 years of experience in the medical industry, especially in the dental and spine business. He worked as a marketeer, created new projects and product launches and was in charge of organizing think tanks, events and fairs. Also led teams of medical professors and always saw it as a challenge to overcome difficult obstacles. Most of all he enjoyed creating teams of faculty members dedicated to scientific clinical studies, as well as organizing trainings and education programs.
Kurts free time is dedicated to endurance sports, such as triathlon and ultraraces. Here he finds his inspiration and motivation not only for himself, but also for the people working with him.

joimax^® Inc.

Tony Troncale – VP Marketing & Business Development

Tony joined joimax^® in 2021. Over his 25 year career in healthcare he has served in senior sales management and marketing roles at Stryker, K2M, and Synthes. Prior to entering the medical device industry he practiced clinically as a physician assistant in orthopedics. Tony holds a Master of Business Administration degree from Kenan-Flagler Business School at UNC-Chapel Hill, a Master of Health Sciences degree from Duke, and a Bachelor of Science from the University of California San Diego.